Ploy × Paper / CollectionSimplex Noise · Fictional brand concept

Made for the long way up.

A hiker in a moss-green Eivora shell with a bone zipper looks out over a misty alpine lake from a rocky ridge

Plain bone zipEasy to find in gloves
Long back hemCovers you on the climb

Eivora is a fictional trailwear label cutting quiet shells for wet ridgelines.

Two layers and a map.

An imagined kit for one long day above the tree line.

A folded moss-green shell jacket beside a graphite fleece, a trail map and a tin cup on bone linen

Shell: A light moss outer layer cut long in the back for climbing.
Fleece: A graphite mid layer that packs flat under the shell.
Kit: A folded map and a tin cup, because the walk is the point.

Out where the weather turns.

Shells for wet ridgelines: long in the back, quiet in colour, easy to mend.

A hiker in a moss-green shell walks a rocky ridge above a lake, with low cloud over the peaks

Notes from the drawing table.

Cut for the climb
Longer back hems and room in the shoulders for reaching up.
Quiet colours
Moss, bone and graphite, chosen to sit inside the landscape.

Close-up of the moss Eivora shell's chest pocket and bone zip, beaded with rain against wet granite

Few pockets
Two chest pockets that stay clear of a pack's hip belt.
Made to repair
Simple seams and plain zips that are easy to mend later.

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